Planning for the North block of Universal Studios, Beijing

环球影城主题乐园具有非常明确与强烈的主题IP定位,通过多年的国际品牌打造与内容布局,其已形成了独立的客群目标与运营发展模式,这种模式对于主题乐园本身来讲,有利于其自身的成长,但对于其所处的整个城市区域来说,极易形成以主题乐园为核心的“经济孤岛”,使其所创造与容纳的能量困在一定范围之内,而对城市周边起不到任何带动作用,甚至产生负面作用,也就是常说的“孤岛效应”。对于位于北京城市未来发展的中心区域的环球影城主题乐园来说,如果产生这种孤岛效应,对整个城市的发展将是非常消极的因素,所以从这个意义上来说,其北侧的1km2用地就显得尤为重要。作为连接环球影城主题乐园与副中心主体区域的唯一纽带,北侧1km2用地的核心战略意义就在于,如何通过合理的策划及规划,将环球影城主题乐园的能量与城市的发展相融合,遏制其“孤岛效应”,转而形成“半岛效应”,带动区域的整体发展。这也是本次策划与规划中需要解决的最核心问题。

The theme park of Universal Studios has a very clear and strong theme IP positioning. Through years of development it has formed an independent customer target and operation development mode, which is conducive to its growth for the theme park itself, but for its entire city area, It is very easy to form an "economic island" with theme park as the core, so that the energy it creates and accommodates is trapped in a certain range, and it can not play any driving role around the city, or even produce a negative effect, which is often called "island effect". For the Universal Studios theme park located in the central area of Beijing's future development, if this islanding effect is generated, it will be a very negative factor for the development of the whole city. So in this sense, the 1km2 site on the north side is particularly important. As the only link between the theme park of Universal Studios and the Beijing sub center, the core strategic significance of the 1km2 land in the north lies in how to integrate the energy of theme park with the development of cities through rational planning and planning, and curb its "isolated island effect" and turn into a "Peninsula effect" to drive the overall development of the region. This is also the core problem to be solved in this planning.

通过对项目的核心目标、战略意义、以及当前存在的问题的研究和梳理,项目在产业策划与空间规划层面上存在的主要问题是“阻隔”,包括产业内容上的阻隔与空间连接上的阻隔,这种阻隔是环球影城主题公园容易形成“孤岛效应”的原因之一,需要在北侧1km2用地的策划与规划过程中进行解决。

Through the research and sorting out the core objectives, strategic significance and existing problems of the project, the main problem in the planning and spatial planning of the project is "barrier", including the barrier between industrial content and space connection. This barrier is one of the reasons for the easy "island effect" of Universal Studios theme Park. It needs to be solved in the planning and planning process of 1 km2 land in the north.

解决阻隔的最直接方式便是“连接”,通过内容与空间两个层面的详细研究与规划,使用多层次的手段将当前存在的阻隔进行消除,并且继续进行延续性的设计,增强其连接效果,将不利因素转变为有利因素,进而彻底实现从“孤岛效应”向“半岛效应”的转变,这也是项目核心价值的最大体现。

The most direct way to solve the barrier is to "connect". Through detailed research and planning at both the content and space levels, we use multi-level means to eliminate the existing barriers, and continue to carry out continuous design to enhance the connection effect, turn the adverse factors into favorable factors, so as to completely realize the transformation from "island effect" to "Peninsula effect", This is also the biggest embodiment of the core value of the project.

Project Name

Planning for the North block of Universal Studios, Beijing

Type

Urban design + planning

Service

Planning

Site Area

1k㎡

Project Area

1,320,000㎡

Time of design

2020

Status

Completed

KKL Partnership Architects

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